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검색결과
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Social media technology usage and customer relationship performance: A capabilities-based examin
AbstractThis study examines how social media technology usage and customer-centric management systems contribute to a firm-level capab
Managing Customer Relationships in the Social Media Era: Introducing the Social
CRM
House
CRM
has traditionally referred to a company managing relationships with customers. The rise of social media, which has connected and e
S-D logic–informed customer engagement: integrative framework, revised fundamental proposition
Voice of the customer, Service-dominant logic, Marketing, Knowledge management, Customer relationship management, Customer knowledge
The impact of enterprise systems on corporate performance: A study of ERP, SCM, and
CRM
system i
Abstract This paper documents the effect of investments in Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and
How does
CRM
technology transform into organizational performance? A mediating role of marketing
Customer relationship management (
CRM
) technology has attracted significant attention from researchers and practitioners as a facilita
Understanding
CRM
adoption stages: empirical analysis building on the TOE framework
Highlights•We developed a conceptual model using the TOE framework to assess the antecedents of
CRM
adoption stages.•Data quality
A
CRM
performance measurement framework: Its development process and application
Abstract We suggest a performance measurement framework called a customer relationship management (
CRM
) scorecard to diagnose and
Examining the role of sales-based
CRM
technology and social media use on post-sale service behav
AbstractDespite the growing recognition of the critical role of post-sale service on the salesperson-customer relationship, few studie
CRM
1 Is an Export Receptor for Leucine-Rich Nuclear Export Signals
CRM
1 is distantly related to receptors that mediate nuclear protein import and was previously shown to interact with the nuclear pore
Organizational characteristics and the
CRM
adoption process
Abstract The purpose of this study is to identify the status of Customer Relationship Management (
CRM
) adoption and explore the i
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